Client: Unisys
Project: Unisys Security Index
What we did: Microsite/mobile site design and development
The remit from Unisys was to help modernise and digitise the Unisys Security Index, its bi-annual global research report into consumer perception of security concerns, with the ultimate aim of driving awareness and leads.
From concept to execution, we worked closely with Unisys to develop the strategy then design and build an interactive microsite and mobile site to anchor parallel marketing and PR activity around the launch of the latest Index findings. We also provided a fully bespoke and customised content management system to provide ultimate flexibility.
With the Index providing a strong piece of primary content and a data capture element included on the site, it is now a key lead generation mechanism for Unisys’ global marketing team.
